Emily McGuire is an Email Strategist at Atlassian and Owner and Chief Email Marketer at Flourish & Grit, an email marketing and automation studio. She helps businesses uncover hidden revenue in their email lists by pairing customer journey with high-converting email campaigns. With lessons learned over a decade in tech and e-commerce, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the time-tested strategies of email marketing done well. You'll typically find Emily with a cup of coffee in hand because #momlife. When her head isn’t in her laptop, you can find her chasing her toddler, reading a book or binging trashy TV.