Finding & Telling Stories that Matter

How do you know you’ve found a great story, and how do you tell it? It is increasingly difficult to know which stories will resonate with a given audience, yet more than ever, audiences crave compelling stories. The solution lies at the intersection of emotion and data, equipping practitioners to satiate their audiences’ need for stories. Attend this session and master how to engage through authentic storytelling and learn how to balance emotion and science to connect with your social audience.

After this session, you’ll be able to:

  • Use best practices for combining data and emotion in social storytelling
  • Curate and create compelling, authentic stories for social media
  • Build the anatomy of a great story

Who should attend? This session is for digital marketers who have several years’ experience with content strategy and want to tell more compelling stories.