Developing an Effective Metaverse Marketing Strategy

With 59 percent of consumers and 95 percent of senior executives optimistic about the metaverse, brands are increasingly exploring virtual worlds. This workshop will outline key elements of an effective metaverse marketing plan and and share best practices. Deksia CMO, Kent Lewis, will walk you through the planning process, outlining key strategies and tactics marketers must consider when developing a presence in the virtual world.

After this session, you’ll be able to:

  • Evaluate the viability of a metaverse presence, based on objectives and target audiences
  • Define strategies and supporting tactics to engage audiences in virtual worlds
  • Develop a framework for metaverse marketing initiatives

**The final 10 minutes of this session will be an interactive Q&A**