Behind the Scenes of HarperCollins’ Content Gap Analysis for SEO

During this session, you’ll hear how HarperCollins identified gaps and created content that their audience wanted, leading to significantly increased website traffic and improved SEO. We’ll dive into the process used to identify questions people had around one of HarperCollins’ product lines; share the type of content that was created to answer the questions; and explore how the content organically performed.

After this session, you’ll be able to:

  • Better leverage tools to help you identify trends, questions, or gaps
  • Apply evergreen content and linking strategies and understand their importance
  • Consider ways to gauge the benefits of organic SEO efforts