An Introduction to Google Analytics 4: What You Need to Know Now

The measurement community has been buzzing about Google’s latest iteration of its analytics platform, Google Analytics 4. An evolved version of its Universal Analytics predecessor, Google Analytics (or GA4) carries over some recognizable reports and features. However, much of what has been familiar about Universal Analytics’ configuration and reporting has been replaced by an entirely new data model. Translation: that cute little Google Analytics we all know and love is about to grow up. What’s more, Google is planning to sunset Universal Analytics in favor of Google Analytics 4 by July 2023.

In this virtual session led by Chris Sietsema of Teach to Fish Digital, we will get to know the core differences between Universal Analytics and GA4, conduct a walk-through of the GA4 interface to determine what it could mean for your measurement practices, and learn about some of the platform’s newest features.

At the end of this masterclass, you’ll be able to:

  •  Understand the core differences (and similarities) between Universal Analytics and Google Analytics 4
  •  Gain a clear understanding of an event-based data model
  • Document necessary steps to prepare a new or revised Google Analytics 4 property
  • Learn about the different methods for visualizing your data within GA4 and with Google Data Studio

Attendees will also receive access to a GA4 configuration checklist as well as sample documentation to rely on as you get started and/or make progress with Google Analytics 4.