How to Deliver Practical, Personalized Emails that Drive Action

Consumers expect personalization, but it can be easy to creep them out if they’re not expecting it. It’s a tough line to walk for any marketer, but it’s a necessary part of any modern marketing strategy. This talk will provide techniques you can use to improve your email personalization and reach your audience with targeted messaging that grabs attention.

After this session, you’ll be able to:

  • Deliver highly relevant, personalized email campaigns
  • Apply messaging tricks to remove the creep-factor
  • Execute key email campaigns that every personalization strategy should include