How Invoice2go Uses Email to Build Long-Term Relationships

Email marketing can be used to drive buyer retention or the opposite of scaring your contacts straight into unsubscribing. Striking a balance between remaining top of mind, and top of the inbox, and the point of no turning back can be difficult to pinpoint. Developing a lifecycle-focused marketing program that touches users beyond the initial conversion point will ensure you aren’t over-communicating and under-communicating. This session will outline a B2B case study from Invoice2go on retention-focused email marketing.

After this session, you’ll be able to:

  • Identify key user lifecycle moments where email can drive engagement
  • Frame your email marketing with best practices for deliverability
  • Create valuable A/B tests with scalable results