Thinking Outside the Crayon Box: Behind the Scenes of Crayola’s TikTok Strategy

We all thought we had social figured out and then along came TikTok. TikTok has thrown even the most seasoned of social media marketers for a loop. What should you post? When should you post? Should your brand even BE on TikTok? It’s so easy to get caught up in the latest challenge or trend but how can you make that feel relevant for your brand? During this Case Study, you’ll learn how Crayola took a deep dive into this ever-changing platform and evaluated engaging content and innovative marketing techniques, and you’ll leave with fresh ideas of how you can replicate similar efforts.

After this session, you’ll be able to:

  • Recognize TikTok trends and know how or if you should capitalize on them
  • Identify content creators who can help you grow your brand/following
  • Understand what #fypシ means

Who should attend? This session is for digital marketers who have several years’ experience with content creation and are willing to try different techniques to stand out on this emerging platform!