Advanced SEO Tactics for 2022

Lesson One: Winning at SEO in 2022 with Core Web Vitals
Introduced in May 2020, Core Web Vitals (CWV) are essentially an extension of Google’s measurements to rank websites and their key usability metrics. While many are familiar with the page speed load measurement as an SEO metric, CWV evolves beyond just page load speed to additional usability measurements such as cumulative layout shift, which can lead to visitors clicking on the wrong links inadvertently. This session will review the CWV elements, common pitfalls, and how to begin improving overall CWV metrics as this measurement continues to roll out as part of Google’s ranking algorithm.

You’ll learn:

  • What the core vitals are
  • Tools you can use to measure you (and your competitors’) compliance
  • How to fix common issues with CWV

Lesson Two: SEO + Content – How to Create Content that Ranks
Even before 2022 there was a strong connection between page content and SEO success, and that bond seems stronger than ever. In this session, we’ll talk about how to improve your page content for SEO purposes and great ways to measure how effective specific content is at not just driving organic search traffic but engagement, lead generation and sales.

You’ll learn:

  • How to develop content that drives website traffic and the key components to focus on
  • Apply measurement tactics to identify just how well content is performing

Lesson Three: SEO Is More Than Ranking – Driving Conversion with CRO
As SEO marketers, we want to drive organic traffic to the site. But how do we know it’s the RIGHT traffic? Traffic that will become a lead or customer? Keywords alone can’t define that. It may be time to incorporate conversation rate optimization (CRO) into your SEO plan to improve the ultimate performance of all of your organic search efforts.

You’ll learn:

  • How to identify pages that are performing well in organic search but maybe aren’t always pulling their weight for engagement, lead generation or sales
  • How to implement CRO tests using Google Optimize to continually make improvements on your page’s performance