Agenda - Content | Digital Summit Deep Dive

Agenda (all times ET)

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Deep Dive into Email Thursday, December 02

11:00am - 2:00pm

Secrets of the Email Marketing Strategist

Masterclass
  • Jen Capstraw, Women of Email
  • Jen Capstraw

Lesson One: A Template for Email Success
As an email marketer, you have an idea of what you *should* be doing, and you’re dreaming of what you *would* do – if only you had the time, the resources, and the buy-in to make it all happen. But without all that, where do you even start?

Jen Capstraw reveals her methodology for identifying and prioritizing your top email marketing opportunities and shares pragmatic advice for moving the needle in meaningful ways.

You’ll learn:

  • The essential elements of a complete email program
  • How to identify and prioritize your top email opportunities
  • Defining a plan to level up your email ROI
Included with Platinum Passes, upgrade required for Main Event Passes

2:10pm - 2:50pm

How Invoice2go Uses Email to Build Long-Term Relationships

Brand Case Study
  • Naomi West, Invoice2go
  • Naomi West

After this session, you’ll be able to:

  • Identify key user lifecycle moments where email can drive engagement
  • Frame your email marketing with best practices for deliverability
  • Create valuable A/B tests with scalable results

2:50pm - 3:00pm

Brand Case Study Q&A – Email

  • Naomi West, Invoice2go
  • Naomi West

3:10pm - 3:50pm

How to Deliver Practical, Personalized Emails that Drive Action

Playbook How-To
  • Emily McGuire, Flourish & Grit
  • Emily McGuire

After this session, you’ll be able to:

  • Deliver highly relevant, personalized email campaigns
  • Apply messaging tricks to remove the creep-factor
  • Execute key email campaigns that every personalization strategy should include

3:50pm - 4:00pm

Playbook How-To Q&A – Email

  • Emily McGuire, Flourish & Grit
  • Emily McGuire

4:00pm - 4:30pm

Deep Dive Email Wrap-Up

  • Jen Capstraw, Women of Email
  • Jen Capstraw

Get your most burning email questions answered during the live Q+A chat with Masterclass speaker Jen Capstraw from Women of Email. Ask on the spot or fill out the pre-event survey questionnaire ahead of time (please reach out to registration if you did not receive this by the week prior to the event).

Deep Dive into Content Tuesday, December 14

11:00am - 2:00pm

Content Fuel Framework: How to Generate Unlimited Content

Masterclass
  • Melanie Deziel, StoryFuel
  • Melanie Deziel

Lesson One: Choosing a Content Focus
We’ll open by talking about the challenge of content idea generation and share the importance of a content idea generation framework. We’ll cover 10 different focuses: the lenses or approaches we can use to tell stories and create content. This will build the first half of our framework. After plenty of examples, we’ll try our hand at using this part of the framework.

You’ll learn:

  • New ways of approaching stories
  • How you can combine multiple angles to create unique content
Included with Platinum Passes, upgrade required for Main Event Passes

2:10pm - 2:50pm

Top Content Strategies Deloitte Uses to Deeply Engage Audiences

Brand Case Study
  • Meredith Howard, Deloitte
  • Meredith Howard

2:50pm - 3:00pm

Brand Case Study Q&A – Content

  • Meredith Howard, Deloitte
  • Meredith Howard

3:10pm - 3:50pm

Repurpose, Distribute and Measure: How to Create a Winning Content Strategy in 2022

Playbook How-To
  • Ashley Segura, TopHatContent
  • Ashley Segura

After this session, you’ll be able to:

  • Properly reuse your content
  • Apply content distribution methods and techniques
  • Determine which metrics matter most when it comes to your content
  • Create content way better than your competitors

3:50pm - 4:00pm

Playbook How-To Q&A – Content

  • Ashley Segura, TopHatContent
  • Ashley Segura

4:00pm - 4:30pm

Deep Dive Content Wrap-Up

  • Melanie Deziel, StoryFuel
  • Melanie Deziel

Get your most burning content questions answered during the live Q+A chat with Masterclass speaker Melanie Deziel from StoryFuel. Ask on the spot or fill out the pre-event survey questionnaire ahead of time (please reach out to registration if you did not receive this by the week prior to the event).